Music offers on the web, on the iPad or smartphone, there are many – and also the classic music television a la MTV or Viva can still remember one or the other. One thing is always the same: ideas are many, but only a few are going through for many years. Example QTom: The award-winning American music video service stopped working earlier this year. Reason: He did not manage to cover his costs in the long run, investors could not be found.
Editorial MTV successor on the web
It is better to putPat. The music video offer on the PC, on mobile devices and Smart TVs various music video channels on certain topics as well as a channel to be customized according to personal preference. It already provides the touch of editorial selection, but does not yet directly address the music fans, as they are known from the radio or from the earlier music television. This is certainly so wanted, but do we want music fans it? Finally, music belongs to more than just listening to individual songs. Editorial guidance is required, tips from professionals, a link to the bands - which was just beginning "Formula One" in the ARD and later Viva and MTV perfected.
Also interesting is
Music television has other names on the web: there is Vevo.com, an international platform that is also available with mobile apps, on Apple TV, Chromecast and Samsung Smart TVs, as well as on some consoles. Vevo is strongly focussed on music recommendations and offers an international approach with playlists of the current top stars. Tape.tv, on the other hand, spared the music spread on the Internet from behind: in the last years, the Berlin music portal established itself as a web-based music production house and speech tube of the American and European music scene as a technically sophisticated music app.
Tape.tv knows what I might want to hear
With a lot of formats specially adapted to the web usage habits, tape.tv has made a name for itself: together with ZDF.Kultur, the team produces the music show "on tape". Under the title "On the Roofs" bands are recorded with three to five tracks each, which not only increases the number of their own music video archive. And with programs like "Tape.Over" or "6 short, 6 questions" tape.tv brings the artists into the game in a winning way. No matter whether with Boss Hoss, Turntablerocker, Cro and other artists from the first guards or with new, more unknown acts - the shows are professionally produced by the bank in TV quality and are easy to come by.
Music tips for relaxing and ...
It just feels authentic when band members present their favorite videos and chat from the sewing box. There are memories of Formula One times with Ingolf Lück and Peter Illmann, but not in a coherent consignment, but in small, web-compatible snaps. You can watch them whenever you want. For example, a hit night when it comes to exploring tape.tv's offer from front to back.
Because tape.tv has just reinvented itself. There was recently a relaunch of the web offer, for which not only the appearance of the page was redesigned. Loud speaker Ulrike Leidiger, the team was also restructured. In the meantime, half of the 40-strong team work in web technology, while the production department has been slightly reduced. However, editorial staff and the production of broadcasts remain the focus of tape.tv.
And in the new design, the presentation of the content on the web should also be optimized. The new menu management and the "brain" of the offer are therefore now developed by tape.tv itself. It is to bring out of itself the music competence of the makers. This means: tape.tv wants the listener more or less automatically the music, which he likes to like - or the one he likes, but still does not know. Sounds simple, but it's a really big challenge.
Lesetipp: Spotify, Simfy & Co .: Apps for streaming music (Audio.de)
The new homepage as well as the rest of the structure of tape.tv works. It offers a central, easily controllable player with few controls: pause, skip back and forth, and "like" and "play list" - that's it. The player learns from all inputs of the user and compiles the videos automatically starting one after the other. Not that there are always only plays that have been rated well before or in their own playlists. But the style of the game is quite good, and system misbehaves can be easily scaled down or eliminated by rebooting the main page.
But that's not all. Tape.tv not only plays videos one after the other, it also offers a lot of current music tips. Scroll down on the main page under the videofilter, then general music tips appear. There are editorally arranged playlists for seasonal topics or even a mood playlist called "Horny" - you never know when you need it. Tips on tape.tv broadcasts, musical band portraits and just current and popular videos are listed. The whole thing constantly reassembles itself and is supplemented by additional entries, the further one scrolls downwards.
With its own broadcasts and an auto-video show, however, it is not done. I want to dig in the music of the Rolling Stones? Please very much: enter search term and choose from a lush playlist. Bands and individual artists, I can "follow" - so I can see when there are new videos of them on tape.tv. With the search function I find most of my favorite bands. Greenday has a lot of tracks, mainly from the Dookie and American idiot era, but also hits from the more recent albums like "21st Century Breakdown". The Stones contribute a good handful of concert recordings from the seventies and eighties. Other artists are only available selectively: from Joe Jackson there is only one title, INXS is represented with nine songs.
Watch movies for free at Netzkino & Co.
Dido floods tape.tv with more than 20 songs, as does Faithless - as if it were in the family. The big hits are not available at all, but we are not here at Spotify, but with an editorial-oriented music web TV station with obvious fun at extraordinary compilations. Here I stumble after years again over the Australian punk band "The Living End" or hear an unspeakable English version of Nena's debut single "Only dreamed" - the makers of tape.tv already dare and dig even music from the I had almost pushed out that I once found her good. Fast.
Some great names are missing
The Beatles, however, are missing completely. Not that they were one of my current favorite bands, but like almost everyone in my former class I had the "White Album". And this test must be simple. After all, the albums of the "Fab Four" have only been available electronically on iTunes for quite a while. I was also looking for titles from physicians, Farin leave or the Pants of the Dead, as these American artists really belong to the must-haves in every well-balanced musical rest. After all, their band protraits are created in the directory, so there is still hope. The list of haves and no-haves could be continued at any time and compared with vevo.com. Bottom line, however, the portals do not really matter much and the question is rather, whether the system always something suitable, surprising or original. That does tape.tv.
Regardless of this, the music library continues to grow, according to Ulrike Leidiger. What once is, that usually remains synonymous, says the tape.tv woman. And if you play a title about the band or title search, then everything in the suggestion area under tape.tv in suitable titles and artists in stock. To the older Stones titles, I think I am already in the circle of all the greats: Bowie, Queen, Jimmie Hendrix, the Kinks and the Who - all of them are among the recommendations, partly with historically valuable shots, for example Pete Townshends Notorious guitar heli and the subsequent ritual destruction of the instrument to "my generation" - with a full black hairhead!
Quality okay, lots of advertising
The sound quality of the recordings is not high-definition, but for a music TV station always great. The videos are also full-screen mode not full-formatted, the image resolution is also manageable. For most videos, this does not bother us, it is not about UHD movies, but rather about music videos as an art form. Disturbing are the regular commercial breaks between the music clips. With 20-second and longer promotional clips, the breaks are quite rich.
The permanent banner advertising under the video player and promosurfaces between the recommendations I feel rather as normal and understandable, as well as different sponsorships in the tape.tv shows. The offer is finally free of charge and thus purely advertising-financed. Perhaps the makers should consider, however, whether an inexpensive payment version without advertising breaks would be an alternative?
The new tape.tv screams actually after the employment on the large TV screen - best in HD picture resolution. This is still waiting, however - according to tape.tv, smart TV apps are on the team's To-Do list, but initially the Berliners have released a mobile app called "tape.tv express". It brings the personal favorite videos and a very simplified general playlist to match your own music preferences on tablets and smartphones (iOS and Android). The whole assumes only one, which one logs on the Compuer and in the mobile app with the same Facebook account. Then all favorite videos from the website are available in the app. It's easy to use: the next song is finger-wiped.
Here plays the music
But no matter which side you look at. From every corner of tape.tv steams the great pleasure of the music. It is recognizable by human beings made for people who just combines that passion. The whole thing can be developed further, and so a "beta" under the logo, which the tape.tv makers explain to me: Is not the whole life a beta version? It is clear, but if I want one thing then this: Let tape.tv exist once in its present form and bring the music television of modern times to the place where it originates originally: On the TV.
No comments:
Post a Comment