Sales start: First Curved OLED TVs from LG and Samsung

For years now, the rumored kitchen had bubbled, when, or if ever OLED series devices would come onto the market. Prototypes were repeatedly presented at trade fairs such as IFA and CES. Until a few weeks ago, however, no one believed that there might be a serial device somewhere. But suddenly, LG Electronics surprised last week with this news: Even before the big novelty show, the Berlin IFA, the manufacturer announced the launch shot for the new image technology OLED


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Feverishly LG was working to outdo the otherwise overwhelming Korean competition from Samsung. "LG is the first TV manufacturer to announce the sales launch of a curved OLED TV in the United States," it sounded last week in a press release from LG headquarters in Ratingen. At 6 pm the company invites on 28.8. To the "Launch Ceremony" in the large store of "HiFi Professionals" at the Grosse Friedberger Straße in Frankfurt.


But quickly you got in the American Samsung Headquarter in the Taunus of this plan wind. And anyone who knows Samsung knows that the world market leader can not simply let this happen. After all, to the surprise of all, Samsung has been ready to buy OLED TVs since last week - even though LG experts were ahead of their expectations because Samsung's RGB technology is more difficult to produce.


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The result: On the 28th of August, Samsung is now celebrating an OLED Launchevent, just six minutes' walk from the LG event, in its own Samsung flagship store on the Zeil shopping mile - and to the annoyance of LG already three hours earlier At 3 pm


Once again an extremely hot phase in the duel between the two Korea corporations, which have already been a bitter exchange for the supremacy in the field of 3D technology. But who profits from this hot contest? Most likely, the (beggary) consumers. Because the two fighting taps from the Far East will probably not give themselves in the price competition of their first 55-inch OLEDs. While LG estimates its model EA9809 at 8.999 euros (UVP), Samsung circles is talking about a starting price for the S9C of around 8,000 euros.


But are the devices worth their price? To offer both have certainly a lot. LG announced that this new Curved OLED will set new standards in image quality in 2D and 3D rendering. "Curved" means: The screen is slightly curved. Therefore optical distortions at the edges and detail losses are a thing of the past. Just as you know it from big cinema. LG's sales and marketing team Gunter Kürten is a "milestone for home entertainment."


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From Samsung, there have been no official press releases for the first OLED TV to date. What is exciting, however, is already how the two companies will be positioning the new technology at the IFA, which will open its doors in Berlin on 6 September. There should be in the TV area actually Ultra-HD the all-radiant innovation, especially since in this field besides the two Koreans also other manufacturers such as Sony, Philips or Toshiba with new products. Is OLED now running Ultra-HD?


However, this year Berlin is likely to be a particularly hot pavement for the TV industry. After all, it is important for the big brands to set new buying impulses for the Christmas business in a difficult TV year with high sales declines and not to confuse consumers with too many technology variants.

The first test of the Samsung Curved OLED S9C read from September 6, punctually to the start of the test in the big IFA issue 10/2013 the video. Click here to go to the subscription shop.